By judy berlin, vp worldwide marketing, xmpie 10 tips for boosting your marketing campaigns with personalized landing pages when time magazine europe needed assistance in moving from a manual postal mailbased subscription process to harnessing the potential of an online order system they turned to latcham direct, a ukbased company providing direct mail, cross media. Industries that utilize w2p solutions include financial services, manufacturing, retail and franchise, education, nonprofits, in plants, and packaging and labels. The direct mailing was an engaging experience, says judy berlin, marketing vp at xmpie, the marketing software provider latcham used to run the campaign. Webtoprint w2p solutions include industryspecific features for smooth integration into vertical print environments. By judy berlin, vp worldwide marketing, xmpie 10 tips for boosting your marketing campaigns with personalized landing pages when time magazine europe needed assistance in moving from a manual postal mailbased subscription process to harnessing the potential of an online order system they turned to latcham direct, a ukbased company providing direct mail, cross media, document management and print management services. When comparing xmpie to their competitors, on a scale between 1 to 10 xmpie is rated 4. Xmpie ustore extension enables integration of online.
Fifteen years ago or so, we began to see the term cross media appear in more and more places, and since then it has come to mean different things to different peopleespecially as new. In addition to this online training resource, xmpie offers several training courses delivered by qualified instructors via live web conference, or facetoface in your premises. Judy berlin, vice president, xmpie marketing, attended the session and said she hopes the infotrends omnichannel communications concept will bring new momentum to onetoone adoption. Print service providers and designers want communication. Xmpie to showcase new developments that enable service providers and marketers to create more effective, engaging campaigns.
The best part of any of these solutions is no matter where you start in the family of xmpie print products you can easily upgrade in the future. Assigning green attributes to what is popularly known as junk mail may arouse skepticism, but some processes and materials used in direct mail truly do promote greater environmental sustainability. Judy berlin, vp marketing, xmpie, a xerox company, agrees. Introducing gallant a comprehensive xmpie demo package for. Judy berlin, vp of marketing at xmpie a xerox company also sees growing interest. Jul 19, 2017 use adobe dreamweaver or alternatively, any of todays leading technologies and tools to create personalized responsive web designs, mobilefriendly landing sites, singlepage applications and more.
Judy berlin is director, worldwide marketing, at new yorkbased crossmedia marketing software and solutions provider xmpie. Mar 18, 2015 xmpie, a xerox company xmpie provides powerful, variable data publishing software that unites customer databases and creative content to help print service providers, marketing service firms, and smalltomedium sized businesses and enterprises, leverage customer data and create personalized, multiphase campaigns that use todays communication vehicles including print, web, email, and mobile. With a focus on enabling service providers and brand managers to efficiently engage customers and prospects through relevant, individualized communications, xmpie will demonstrate its latest. In addition, many xmpie products are available with software development kits sdks, including asp. Session 5 waleed ashoo, presidentceo at lithexcel, judy berlin, vice president marketing xmpie, dr.
John leininger, clemson university understanding what session will be most beneficial for clevel attendee as waleed, john and judy explain the presentation topics and the takea. Xmpie adds campaign automation to circle and wins a must. With the tremendous surge in mobile communications and online media where customers are always on and connected, there is an everincreasing need to deliver consistent and relevant personalized customer experiences across all channels, suggests judy berlin, vp marketing, xmpie. Increasing response rates and roi with personalized urls xmpie. New york, sept 29, 2014 xmpie, a xerox company, today announced the availability of a new extension to its ustore webtoprint software that will allow users to create, upload, edit and customize chili publisher documents.
Personaleffect emedia cloud personaleffect emedia cloud manages all nonprint related campaign functionalities, such as personalized email and purls, and includes personaleffect analytics for campaign analysis of all touch. John leininger, professor clemson university overview of what is being covered at the conference. Introducing gallant a comprehensive xmpie demo package for the education vertical market duration. Simple or complex, help your customers get the most out of their print marketing campaigns. Getting started with vdp, personalized webtoprint and crossmedia marketing has never been easier xmpie s open architecture lets you start anywhere. Xmpie uniquely enables users to leverage customer information and efficiently and effectively manage 1. Xmpie brings new levels of variable data print efficiencies. Xmpie, a xerox company, a leading provider of software for individualized communications management icm and pioneer in software for 1. When your training needs are very specific, one of our trainers can also create a training program specifically tailored to meet your needs. Xmpie has a global reach, with clients in 99 countries. View judy berlins profile on linkedin, the worlds largest professional community. Xmpie adds campaign automation to circle and wins a must see. Weve introduced the capabilities of open xm, the technology stack that gives customers access to the xmpie personalization engine, offering customers the freedom to use the tools of their choice for enabling impactful digital media communications.
A comparison of xmpie variable data printing software solutions that are available. Software technical textiles virtual design printing technology automation fabric treatments finishing equipment ondemand manufacturing cutandsew product lifecycle management directtogarment directtofabric. To share xmpie s definition of cross media, judy berlin talks about cross media and how it is relevant to psps. Xmpie uniquely enables users to leverage customer information and efficiently and. Demonstrates personalized applications live to customers with no software required. Introducing gallant a comprehensive xmpie demo package.
View judy berlin s profile on linkedin, the worlds largest professional community. Xmpie develops b2b marketing automation software targeted to marketing agencies and print service providers. Showcases webtoprint, vdp and a multichannel campaigns. New york, where aspiring actress judy falco whos ready to leave for hollywood, meets up with high school friend david gold harnick, an ultradepressed. Green direct mail is no longer an oxymoron printing impressions. With a focus on enabling service providers and brand managers to efficiently engage customers and prospects through relevant, individualized communications, xmpie, a xerox company, will demonstrate its latest, stateoftheart software products at drupa 2012. Jul 09, 2014 showcases webtoprint, vdp and a multichannel campaigns.
The story is set and shot in the town of babylon, l. Features fullscreen sharing embed analytics article stories visual stories seo. You made the investment in xmpie because personalized communications, including integrated crossmedia campaigns, are one of the driving forces behind the new business of printing. Judy berlin is vice president of marketing at xmpie. Mar 06, 2014 by judy berlin, vp worldwide marketing, xmpie.
Xmpie introduces event and datadriven automation to 1. Direct mail delivers in so many ways, from postcards and letters to brochures and catalogs. Waleed ashoo, president ceo at lithexcel, judy berlin, vice president marketing xmpie, dr. What it means for software strategy july 4, 2017 whattheythink. Even with the proliferation of electronic delivery channels, print is still a relevant communication medium. Introducing web to print software using storeflow from. The new website features include a sleek, userfriendly. Xmpie provides powerful, variable data publishing software that unites customer databases and creative content to help print service providers, marketing ser. Using xmpie software, not only can a label or a package be creatively engaging and eyecatching, but it can become the starting point for a dialogue between the brand and the consumer.
The integration of digital and print media with data, intelligent scheduling of activities, and online analytics monitoring will help crossmedia. Circle with campaign automation is a powerful and flexible onramp for psps and msps to the highly attractive realm of marketing automation, said judy berlin, vice president of xmpie. Xmpie launches redesigned marketplace website xmpie. Mar 04, 2015 the direct mailing was an engaging experience, says judy berlin, marketing vp at xmpie, the marketing software provider latcham used to run the campaign. In her memory, all profits from its premiere were donated to ovarian cancer research.
Aug 1 ustore v11 introduces a new kit product feature. Xmpie adds campaign automation to circle and wins a must see em award. The bestinclass allinone webtoprint software solution for creating and managing online stores and marketing portals. Waleed ashoo, presidentceo at lithexcel, judy berlin, vice president marketing xmpie, dr.
Xmpie also has been offering omnis seamless communications across all media channels for years via its suite of onetoone marketing software. Xmpie email service lets you maintain stateoftheart email design and execution through the familiar xmpie tools you use for personalized print, web and mobile communications, but adds the convenience, peaceofmind and affordability of integrated email delivery and tracking. Xmpie offers several cloudbased software solutions that are subscriptionbased, hosted and managed offpremises by xmpie. The software was designed and launched by xmpie inc headquartered in new york, united states. New york, ny, xmpie, a xerox company, a leading provider of webtoprint and personalized communication software, today announced the unveiling of its redesigned marketplace website, a convenient and costeffective online resource that supports the creation of. It provides tools and services to easily create visual vdp jobs. The company offers powerful variable data publishing software, which is designed to unite customer databases, logic, and creative content for print service providers, marketing service firms. Xmpies berlin agrees, saying that marketers should select multichannel software solutions that offer electronic delivery, inbound communications, and print capabilities in a single, holistic. The most important lesson from 83,000 brain scans daniel amen tedxorangecoast duration. There are areas where print is still more desirable, and even required by law, she notes. Xmpie recognized in gartners 2014 magic quadrant for.
With brands looking to tap into cross media marketing programs to further reach customers, forwardlooking graphic communications firms are offering clients a. Our customers are very interested in onetoone marketing because they recognize the high value of leveraging data to communicate effectively with their audiences, increasing return on marketing investment romi, and gaining deeper customer insights and. And some of todays marketers pursue greener approaches for business reasons that include positioning as a concerned and responsible citizen, marketplace differentiation and lower costs. Judy lynn software programs are developed specifically for students with special needs under the guidance of assistive technology professionals, teachers, therapists, and parents. See the complete profile on linkedin and discover judys. Workflowz, the uk reseller of xmpie, is built on the principles of supplying quality products and associated professional services. Xmpie s core vdp and webtoprint technologies, along with its new open xm technology for digital media, all integrated with xmpie s circle for marketing automation, now make offering such solutions. Xmpie, a xerox company, is the leading provider of software solutions for variable data printing, integrated crossmedia campaigns, webtoprint and marketing automation. Xmpie s core vdp and webtoprint technologies, along with its new open xm technology for digital media, all integrated with xmpie s circle for marketing automation, now make offering such solutions a practical reality. Making it personal at the 2016 xug conference xmpie. Xmpie, a xerox company, is the leading provider of software solutions for individualized communications management icm.
Cloud moves in another factor in the ccm movement is cloud functionality. Marketers want communication pieces with higher response rates and higher returns on investment. How can you create onetoone multichannel communications. Xmpie training and professional services the shortest path from beginner to power user. When time magazine europe needed assistance in moving from a manual postal mailbased subscription process to harnessing the potential of an online order system they turned to latcham direct, a ukbased company providing direct mail, cross media, document management and. Xmpie launches redesigned marketplace website dps magazine. Aug 1 new circle email devices and geolocation reports.
They are the full featured judy lynn software programs currently used on desktop computers. Introducing gallant a comprehensive xmpie demo package for the. View judy berlin s business profile as vice president, marketing at xmpie inc. Workflowz ltd is a software distribution and integration business, representing best of breed solutions in the uk and ireland, in addition to other territories including oceania and south africa. Xmpie software gives web developers incredible flexibility for integrating personalization into. To help educate printers, xmpie provides sample campaignsincluding this variable. Sep 16, 2015 xmpie also has been offering omnis seamless communications across all media channels for years via its suite of onetoone marketing software. Xmpie data variable printing vdp is a print communication solution for businesses of all sizes. Judy berlin talks about cross media and how it is relevant to psps. Xmpie was positioned highest for ability to execute in the challengers quadrant. Xmpie launches redesigned marketplace website whattheythink. Xmpie develops b2b marketing automation software targeted to marketing agencies and print service. Floor new york, ny 10017 more information can be found at.
Exploring w2p solutions in vertical markets dps magazine. Xmpie software enables the efficient creation and generation of personalized print and digital media communications that are both relevant and effective. Xmpie makes additional software donation to ryersons school of graphic communications management jan, 2019 ryerson university clever campaigns nov, 2018 digital printer scott invests in iridesse from fuji xerox nov, 2018 print21 1st xmpie innovation event flies into palm cove nov. Print service providers and designers want communication pieces that are attentiongrabbing, relevant and effective.
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